Building Awareness

As we flow through the currents of life, our stories are as diverse as the waters of the world — serene and turbulent, shallow and deep. This project is a confluence of personal journeys and nature's essence, focusing on the element of water as a vital narrative force. The booklet you're about to dive into unfolds like water itself, meandering through memories, passions, and connections with the natural world.

Inspired by the orihon style, each page is a visual ripple that narrates a unique aspect of my interview partner's life, revealing their intrinsic bond with nature and, specifically, their reflections on water. The synthesis of vivid photographs, merged with the fluidity of typography, encapsulates their thoughts, dreams, and revelations. From the depths of personal anecdotes to the surfaces of their aspirations, the artwork is a celebration of individuality and the shared human experience with the earth's most vital resource.

Moodboard
This mood board captures the profound juxtaposition of the macro and the micro, inviting contemplation of vast, boundless skies against the minute details of ink and stone. The palette, rich with vibrant purples and deep blues, evokes a sense of introspection, blending the wonder of celestial bodies with the intricate beauty of earthly elements.
Sketches
In the creative realm of this project, my sketches became the visual diary of my partner's narrative, capturing their intimate experiences with nature and their reflections on life's ebb and flow. Each stroke and line was a thoughtful response to our conversation, a testament to their relationship with water, and an exploration of the colors and forms that define their essence and aspirations.
Design Iterations
In the iterations of my recent projects, there was a palpable shift from raw concepts to polished visuals. Starting with broad strokes, I explored macro textures and landscapes, immersing myself in the tactile world of minerals and the fluid dynamics of inks. As each design progressed, these elements were not merely refined; they were reimagined, blending into a seamless tableau that balanced the micro and macro aesthetics.
Final Design

What I learned

The Importance of Process Every step, from concept to completion, is important. Appreciating the process has taught me patience and the value of each phase of creation.

Creative Problem-Solving Each design challenge is an opportunity to innovate and think outside the box, leading to unique and effective design solutions

Audience Engagement Understanding how an audience interacts with a design helped me to craft experiences that are both engaging and memorable.

Key Takeaways

The Power of Iteration Through iterative design, I've learned that each revision brings a project closer to its ultimate potential, turning good ideas into impactful realities.

Embracing Flexibility Focusing on the finer details while keeping an eye on the overall cohesion of the design ensures that each element serves the narrative effectively.

Detail and Cohesion The progression from initial sketches to the final video illustrated that iterative design is crucial for refining concepts and enhancing the overall impact of the visual message.

Conclusion

The journey of these project has been both challenging and enlightening. The takeaways and lessons learned underscore the importance of an iterative process, flexibility, and attention to detail in crafting a narrative through design. This experience has reinforced my belief in the transformative power of design and its ability to communicate, engage, and inspire. It has been a vivid reminder that the essence of great design lies in the ability to connect with an audience on multiple levels, providing not just a visual experience but an emotional and intellectual connection.

Projects

COS X Chris Perani
UX Design
A 24-piece collaboration with COS, bringing macro photography to fashion in over 150 stores worldwide, transforming the hidden details of nature into wearable art.
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Photography
Photography
A photography portfolio showcasing a collection of technically sophisticated images, each meticulously composed with a focus on precision and detail, highlighting the artistry in technical photography.
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CCWIP
UX Design
A project focused on redesigning CCWIP's data visualizations, enhancing the representation and accessibility of critical child welfare indicators for clearer, more impactful insights.
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Geospatial
UX Design
A collaborative storytelling app project, where each group member uniquely crafted their own storytelling experience, exploring diverse and innovative ways to weave narratives through app technology.
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SF Parks
UX Design
A mobile application designed for San Francisco's parks and recreation, offering users the convenience of reserving their ideal picnic spot across the city's picturesque parks.
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WWF
UX Design
The redesign of the WWF species page transforms user engagement and conservation education through an intuitive interface with advanced sorting features and detailed species information.
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Graphic Design
Graphic Design
A visual journey showcasing my creativity, skill, and passion for transforming ideas into engaging, impactful designs.
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Photogrammetry
Photogrammetry
This collection features experiments with 3D scanning techniques, resulting in the creation of unique and dynamic models, each specifically tailored for augmented reality applications.
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